Our History
Simonetta Rota Agency is a Lugano-based agency born from the union of passion, experience, and innovation in the world of marketing and event planning. With deep roots in the industry, the agency is the result of the evolution of two established identities: Simonetta Rota – more than events and SR Shock the Rules.
When it comes to private and corporate events, the agency elevates event planning to an art form, crafting every detail with creativity and professionalism to deliver truly unique and memorable experiences.
On the marketing side, Simonetta Rota Agency builds its success on effective communication strategies, branding, and business development — helping companies position themselves in the market with targeted and innovative solutions.
Thanks to a long-standing partnership with a professional driver, Simonetta Rota Agency is also a leader in organizing automotive events, from one-to-one coaching sessions to adrenaline-filled track days with exclusive supercars.
With over thirty years of experience and a dedicated team of professionals, the agency continues to innovate and inspire — delivering tailored solutions designed to make a lasting impact.
Our Team
Simonetta Rota
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Giampaolo Tenchini
Ludovica Motta
Cristiana Dorella
Our Philosophy
Creativity, strategy, and attention to detail are the core values that guide Simonetta Rota Agency. We blend the precision of marketing with the magic of event planning, crafting unique experiences that leave a lasting impression. Every project begins with truly listening to the client’s needs and unfolds through personalized, innovative, and emotionally engaging solutions.
We believe that a successful event is not just an occasion, it’s a story to tell, an emotion to feel, and an opportunity to connect people and ideas. With a strategic vision and a dynamic approach, we turn every event and campaign into a tailor-made experience, where every detail is handled with passion and professionalism.
Our mission is to deliver solutions that not only meet expectations but exceed them, ensuring real results and unforgettable moments.
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"A great team led flawlessly by Simonetta who allowed us to celebrate such an important milestone, thanks to your extreme professionalism and expertise. Until next time!"
Roberto Ballina
CEO Tensol Rail -
"It is great for a company to find someone who will organise a turnkey event for you, without requiring too much commitment that takes time away from your daily work. With Simonetta Rota, we found someone we could trust, who understood our needs and put in the effort to do the job for us. And doing it well."
Michele Matis
CEO Plastifil SA -
"Your brand identity is very clear. The ability to adapt depending on the territory is commendable and so is the speed of concept and realisation."
Federica Zerilli
DSQUARED2 -
"For five years we have relied on Simonetta Rota for our Nurburgring event. His added value? Giampaolo Tenchini, a driving instructor who combines innate coaching skills with a sympathy full of immense humanity. Those who have already participated mention him to me during the year and are just waiting for a new invitation to see him again."
Massimo Cova
Sales Manager Alberti Gioielli -
‘The event organised with Simonetta Rota was an important communication vehicle that helped us to give our customers a more comprehensive view of the company, beyond the purely business level.’
Martino Piccioli
Presidente Plastifil -
"During the conference, the scrupulousness of Simonetta and her staff was demonstrated in carefully following all the provisions due to COVID-19 mandatory and optional, thus ensuring safety for all participants. This was only possible by relying on a professional like her!"
Tina Pantaleo
CEO Maeva -
"What I liked most was the team's ability to turn my vision into reality. There was nothing I wanted to be different: everything was perfect. The strength of the agency is the ability to see things from different points of view."
Elena P.
Festeggiata 18 anni -
"Both we and our guests, more than a hundred of them, were fully satisfied with the event, the communication, graphics, photos and videos. We can gladly recommend this agency and thank you from the bottom of our hearts for the excellent cooperation."
Federica Guerra
Proprietaria Ti Traduce -
‘Professionalism, competence, organisation d empathy: Simonetta and her team helped us from the very beginning to build and plan our event, following us through all the steps and offering us constant support, without ever being intrusive, on the contrary enhancing.’
Stefania & Paolo
Sposi -
"Just thank you from the bottom of my heart and congratulations, you are impeccable! Hope to see you soon! Fantastic experience, nothing left to chance beyond all expectations. I experienced 3 days as a VIP. Simonetta impeccable, present and super helpful! Thank you!"
Gabriele Bacelliere
Ospite Track Experience