Skip to content

Strategy, Marketing & Events,

all in One Place.

 

Gratitudine
Based in Lugano, we work alongside entrepreneurs and companies across Switzerland and Italy, combining strategic vision with hands-on execution across marketing, communications and events.

Our Story

Simonetta Rota Agency was founded in Lugano in 2016, drawing on Simonetta Rota’s vision and professional experience after more than twenty years working with multinational companies across Sales, Marketing and Business Development.

The Agency evolved from two previous ventures, Simonetta Rota – more than events and SR Shock the Rules, developing over time into a model that brings together strategic and operational expertise.

Marketing, communications and events are not treated as separate activities, but as different tools that should all answer the same question: what do we want to achieve?

This approach defines the way we work: understanding the context, setting a clear direction and turning it into concrete action by coordinating people, expertise and partners.

Today, Simonetta Rota Agency works alongside entrepreneurs and companies across Switzerland and Italy through three areas of expertise: strategic consulting, marketing and communications, and corporate & luxury events.

Evolving Alongside Our Clients Since 2016.

10 years of Simonetta Rota Agency. More than twenty years of corporate experience before the Agency.

Over the years, we have worked with companies, entrepreneurs and brands, developing strategies, communication projects and experiences across Switzerland and Italy.

For us, experience does not mean repeating what worked yesterday.

It means having the tools to better understand what will change tomorrow.

Meet the Team

Founder & Advisor
Simonetta Rota
Simonetta gained over twenty years of experience working with multinational companies before founding the Agency in 2016. Explore Strategic Consulting
Master Driving Coach
Giampaolo Tenchini
Test driver and Master Driving Coach, he contributes to the development and delivery of driving experiences, automotive activities and one-to-one coaching. Discover Automotive
Marketing & Comm
Ludovica Motta
She manages the development of marketing and communications activities, from content and digital channel management to the coordination of communication projects and client relationships. Discover marketing

Our Approach

Strategy Before Tools!

We don’t start with what we can sell, but with what the client truly needs.

Every project begins with listening and analysis: we take the time to understand the context, objectives, people and available resources before defining the direction.

Thinking and execution: we believe a strategy creates value when it can be turned into action. That’s why we combine strategic consulting with operational expertise, coordinating different professionals and partners.

Truly tailor-made: we don’t apply predefined formats. Every company, every person and every objective is different — and the solutions should be too.

Relationships and responsibility: we work directly with entrepreneurs and management teams, considering trust, transparency and accountability an integral part of the result.

Let's meet

Every collaboration begins with mutual understanding. Tell us about your company, your project or the challenge you’re facing.