---
title: Automotive Experience
description: "Driving experiences for companies and private clients: track experiences, one-to-one coaching, eco-driving, ice driving and tailored automotive experiences."
---

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# Automotive *Experience*

## Switzerland · Italy · Europe

#### Tailored Driving Experiences and Automotive Events

From the racetrack to ice driving, we design automotive experiences for companies, brands and private clients, combining seamless organization, excitement and technical expertise.

[PLAN YOUR AUTOMOTIVE EXPERIENCE](https://www.simonettarota.com/en/contact?hsLang=en)

#### Driving a supercar alone isn’t enough to create an experience.

A true Automotive Experience starts with a clear objective, not with the car. We design tailored formats where driving, location, hospitality and organization work together to create memorable, safe experiences built around the people who live them.

#### CORPORATE AUTOMOTIVE

Automotive events for companies and brands, designed for clients, partners or employees and built around relationship-building, engagement and brand positioning objectives.

#### TEAM EXPERIENCE

Automotive experiences for corporate teams, combining driving, coaching and experiential dynamics to strengthen collaboration, trust and awareness.

#### TRACK EXPERIENCE

Track driving experiences with professional coaching, designed to experience the racetrack while improving driving technique, control and awareness.

#### PERSONAL DRIVING COACH

One-to-one driving experiences with a professional coach, designed to improve technique, safety, control and driving enjoyment through a fully personalized experience.

#### ICE & SNOW EXPERIENCE

Snow and ice driving experiences designed to develop awareness, control and vehicle handling in low-grip conditions.

#### NEO DRIVER EXPERIENCE

Driving experiences designed for new drivers to develop safer driving skills, handle critical situations, better understand their vehicle and build greater awareness on the road.

#### Technical Expertise: Giampaolo Tenchini

![GIAMPAOLO TENCHINI](https://www.simonettarota.com/hs-fs/hubfs/COACH%20TENK3.jpeg?width=300&height=400&name=COACH%20TENK3.jpeg "GIAMPAOLO TENCHINI")

**Master Driving Coach and test driver**, Giampaolo Tenchini brings technical expertise, coaching skills and an in-depth understanding of vehicle dynamics to every Automotive Experience.

His experience enables us to design tailored driving programmes based on each participant’s skill level and objectives, from safer, more conscious driving to high-performance experiences.

 

[MEET GIAMPAOLO](https://www.simonettarota.com/en/contact?hsLang=en)

Driving · Experience

*Performance · Coaching*

#### Which Automotive Experience Would You Like to Try?

For a client, a team, a corporate event or for yourself. We start with your objective and build the experience around it, from choosing the right format to driving, hospitality and overall event direction.

[LET’S TALK ABOUT YOUR EXPERIENCE](https://www.simonettarota.com/contatti?hsLang=en)

CONTATTI<https://share-eu1.hsforms.com/1wvVErCVSTsO5LQTFU4OEYgfhmtq>

 

+41 79 194 54 19

Via P. Lucchini 10, 6900 Lugano, Svizzera

Simonetta Rota: [info@simonettarota.com](mailto:info@simonettarota.com)

[events@simonettarota.com](mailto:events@simonettarota.com)

[marketingecomm@simonettarota.com](mailto:marketingecomm@simonettarota.com)

Per Automotive Experience [Giampaolo Tenchini: info@giampaolotenchini.com](mailto:info@giampaolotenchini.com)

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