--- title: Blog description: Insights Simonetta Rota Agency - Agenzia di eventi & marketing image: https://www.simonettarota.com/hubfs/Immagine_Copertina_Blog-1.jpg --- [Passa al contenuto](https://www.simonettarota.com/blog#main-content) - [Home](https://www.simonettarota.com) - [Chi siamo](https://www.simonettarota.com/chi-siamo) - [Consulenza](https://www.simonettarota.com/consulenza) - [Eventi](https://www.simonettarota.com/servizi) - [Marketing](https://www.simonettarota.com/marketing) - [Automotive](https://www.simonettarota.com/automotive) - [Insights](https://www.simonettarota.com/blog) - [Risorse](https://www.simonettarota.com/risorse) - [Testimonianze](https://www.simonettarota.com/testimonianze) - [Contatti](https://www.simonettarota.com/contatti) # INSIGHTS **Strategie, trend e idee per il business** Analizziamo cambiamenti, dati, casi e nuove dinamiche di marketing, comunicazione ed eventi per aiutare imprenditori, aziende e privati a interpretare ciò che sta cambiando e prendere decisioni più consapevoli. **A cura di Simonetta Rota Agency - Lugano** [![](https://www.simonettarota.com/hubfs/seo%20e%20geo.png)](https://www.simonettarota.com/blog/seo-ai-search-e-social) ## [SEO, AI Search e social: dove deve essere presente un'azienda oggi?](https://www.simonettarota.com/blog/seo-ai-search-e-social) [Simonetta Rota Agency](https://www.simonettarota.com/blog/author/simonetta-rota-agency) Essere presenti online oggi non significa essere ovunque. [Leggi l'articolo](https://www.simonettarota.com/blog/seo-ai-search-e-social) [![](https://www.simonettarota.com/hubfs/IMG_0970-scaled-1.jpg)](https://www.simonettarota.com/blog/driving-experience-aziendale) ## [Driving Experience Aziendale: come trasformarla in un’esperienza](https://www.simonettarota.com/blog/driving-experience-aziendale) [Simonetta Rota Agency](https://www.simonettarota.com/blog/author/simonetta-rota-agency) Una Driving Experience aziendale è un’esperienza automotive progettata per coinvolgere clienti, part... [Leggi l'articolo](https://www.simonettarota.com/blog/driving-experience-aziendale) [![](https://www.simonettarota.com/hubfs/20200610_135714_0000-2.jpeg)](https://www.simonettarota.com/blog/consulenza-strategica-per-aziende) ## [Consulenza strategica per aziende: cos'è, quando e cosa deve produrre](https://www.simonettarota.com/blog/consulenza-strategica-per-aziende) [Simonetta Rota Agency](https://www.simonettarota.com/blog/author/simonetta-rota-agency) Una consulenza strategica aiuta un’azienda a capire dove si trova, dove vuole arrivare e su cosa dev... [Leggi l'articolo](https://www.simonettarota.com/blog/consulenza-strategica-per-aziende) [![](https://www.simonettarota.com/hubfs/IMG_3247.jpeg)](https://www.simonettarota.com/blog/perch%C3%A9-i-clienti-non-tornano-customer-retention-e-marketing) ## [Perché i clienti non tornano? Customer Retention e Marketing](https://www.simonettarota.com/blog/perch%C3%A9-i-clienti-non-tornano-customer-retention-e-marketing) [Simonetta Rota Agency](https://www.simonettarota.com/blog/author/simonetta-rota-agency) Un’azienda investe in marketing, aumenta la propria visibilità, acquisisce nuovi clienti. Eppure il ... [Leggi l'articolo](https://www.simonettarota.com/blog/perch%C3%A9-i-clienti-non-tornano-customer-retention-e-marketing) [![](https://www.simonettarota.com/hubfs/20220921_185342_2800.jpeg)](https://www.simonettarota.com/blog/come-misurare-il-roi) ## [Come misurare il ROI di un evento aziendale](https://www.simonettarota.com/blog/come-misurare-il-roi) [Simonetta Rota Agency](https://www.simonettarota.com/blog/author/simonetta-rota-agency) Un evento con 300 partecipanti è andato meglio di uno con 80? Non necessariamente. [Leggi l'articolo](https://www.simonettarota.com/blog/come-misurare-il-roi) [![](https://www.simonettarota.com/hubfs/713A2807.jpg)](https://www.simonettarota.com/blog/come-organizzare-un-evento-aziendale-di-natale) ## [Come organizzare un evento aziendale di Natale](https://www.simonettarota.com/blog/come-organizzare-un-evento-aziendale-di-natale) [Simonetta Rota Agency](https://www.simonettarota.com/blog/author/simonetta-rota-agency) Location, menu e intrattenimento non sono le prime tre cose da decidere quando si organizza un event... [Leggi l'articolo](https://www.simonettarota.com/blog/come-organizzare-un-evento-aziendale-di-natale) [![](https://www.simonettarota.com/hubfs/DSC05138.jpg)](https://www.simonettarota.com/blog/marketing-interno-o-agenzia-esterna-come-scegliere) ## [Marketing interno o in outsourcing?](https://www.simonettarota.com/blog/marketing-interno-o-agenzia-esterna-come-scegliere) [Simonetta Rota Agency](https://www.simonettarota.com/blog/author/simonetta-rota-agency) Meglio assumere una persona interna o affidare il marketing a un’agenzia esterna? [Leggi l'articolo](https://www.simonettarota.com/blog/marketing-interno-o-agenzia-esterna-come-scegliere) [![](https://www.simonettarota.com/hubfs/Brand%20community.png)](https://www.simonettarota.com/blog/brand-community-engagement-eventi) ## [Come costruire una brand community: il caso Me Contro Te](https://www.simonettarota.com/blog/brand-community-engagement-eventi) [Simonetta Rota Agency](https://www.simonettarota.com/blog/author/simonetta-rota-agency) Cosa distingue un pubblico numeroso da una vera brand community? [Leggi l'articolo](https://www.simonettarota.com/blog/brand-community-engagement-eventi) [![](https://www.simonettarota.com/hubfs/713A0215.jpg)](https://www.simonettarota.com/blog/50-anni-10-anni-una-stessa-visione) ## [50 anni, 10 anni, una stessa visione](https://www.simonettarota.com/blog/50-anni-10-anni-una-stessa-visione) [Simonetta Rota Agency](https://www.simonettarota.com/blog/author/simonetta-rota-agency) Quest'anno ho compiuto 50 anni. [Leggi l'articolo](https://www.simonettarota.com/blog/50-anni-10-anni-una-stessa-visione) Prima Indietro [1](https://www.simonettarota.com/blog) [2](https://www.simonettarota.com/blog/page/2) [3](https://www.simonettarota.com/blog/page/3) [4](https://www.simonettarota.com/blog/page/4) [5](https://www.simonettarota.com/blog/page/5) [Avanti](https://www.simonettarota.com/blog/page/2) [Ultima](https://www.simonettarota.com/blog/page/16) [instagram icon](https://www.instagram.com/simonettarotaagency/) [linkedin-in icon](https://www.linkedin.com/in/simonettarotaevents/) [Follow us on Facebook](https://www.youtube.com/@simonettarotaagency) [Follow us on Facebook](https://www.tiktok.com/@simonettarotaagency?lang=it-IT) --- Copyright © 2026